Chief Creative Officer - Argodesign
Mark Rolston
Form Follows Me


Mark Rolston is a renowned designer with a 25-year career of creating for the world’s largest and most innovative companies. An early pioneer of software user experience, Mark helped forge the disciplines around user interface design and mobile platforms.

He is co-founder and chief creative officer of argodesign, which focuses on the modern challenge of design outside the visible artifact. He served previously as chief creative officer of frog design, founding the firm’s software business and guiding its transformation into a modern strategic design organization.

A veteran design leader, innovator and patent holder, Mark is an internationally recognized expert and valued advisor on software, experience design, and mobile applications. He has written about technology and design issues for a variety of publications, including WIRED, MIT Technology Review, and Fast Company.

UX Salon Keynote

Form Follows Me

The 20th century challenge was to design a world of useful new machines. Form Followed Function. The rise of consumer culture introduced empathy and user-centric design. Form Followed Emotion.

We are now entering an era of quantification and automation. Every person, place, and thing is being written about, annotated, digitized, and automated. Machines and services are designed to serve our new analog and digital composite selves: the “Meta Me.”

What does the Meta Me mean for the world of product and experience design?

Every brand will use machine intelligence to chase the digital breadcrumbs and understand your increasingly complex meta self. Chat bots will acquire AI to engage your meta self in more human-like ways. AI could also animate parts of your meta self, like your Facebook Messenger profile, to operate semi-autonomously on your behalf. Chat bots could then save you the trouble by talking to your meta self instead, robot-to- robot. In the fertile ground between AI and chat bots, UX design will encompass the arts of language and persuasion, as well as attributes like plasticity, creativity, and empathy.

In this talk Mark will discuss the impacts of ubiquitous computing, invisible interfaces, and machine intelligence on design, daily life, and business. Let’s explore where all this is headed. What happens when Form Follows Me?

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