Web Psychologist, Director of Behavioral Analytics - Clicktale
Liraz Margalit, PhD
Workshop: Habit-Forming Experiences

Bio

Liraz Margalit, PhD, is a Web Psychologist, a lecturer and Director of Behavioral Analytics at Clicktale, a company that provides customer experience management platform and consulting. She leads the consumer behavior research alongside collaboration between academia and industry. Her studies incorporate cognitive and neuropsychological perspectives and big data into a conceptual framework that creates actionable insights that serve data experts and business stakeholders. Her studies and research can be found in top business magazines such as Entrepreneur, TechCrunch and Forbes. She also writes an ongoing blog for Psychology Today named “Behind Online Behavior”. Psychology Today named “Behind Online Behavior”.

Workshop

Designing Habit-Forming Experiences

How do companies create experiences to repeatedly entice users? In order to better understand what makes a product or a website addictive we have to better understand the psychological mechanism and the science behind it. Designing for habits builds upon the principles of consumer psychology to create new routines.

In this workshop you will learn a practical framework for creating ‘addictive’ experiences. The framework gives product managers, designers, and marketers a new way for thinking of the necessary components of changing user behavior.

Participants will learn:

  • Design products, apps and websites that match how people think and behave
  • Find, understand, evaluate and apply psychology theory to digital product design
  • Make better, informed design decisions and advocate to the wider team using psychology theory
  • Deep understanding of the psychology behind what drives user behavior and how to build products to cater to core human needs.

Who should attend:
This seminar is for anyone seeking to understand habit-forming product design. The workshop is tailored to product managers, entrepreneurs, or designers working in companies large or small. Although no previous background is required, attendees are encouraged to come to the workshop with a product or business idea in mind.

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