Women control almost 80% of the consumer market, and yet tech products are often very stereotypical and biased towards men’s needs and expectations. Why is it so? How can we change that? and what’s the potential of better incorporating women’s perspective in our product design processes?
This coming March we are really excited to host Anat Katz-Arotchas, a pioneer in the field of Gendered Product Innovation for a riveting workshop on designing for women.
Workshop: Inclusive Design: Designing for Women
In this eye opening workshop the participants learn the basic principles of applying gender thinking in product definition and design processes, and practice them on a commonly known product.
You will learn the importance and potential of designing products with women in mind, tools and methodology for gendered product analysis and product design inspired by women.